Any fundraising process should start from a clear idea of what resources are needed and why; that is, what the needs of the beneficiaries are and what plans there are to address them.
Fundraising must be linked to the development of your organisation. It must also reflect and support your organisation’s aims and objectives.
If not, your organisation might find itself chasing whatever money is available and will quickly lose its purpose.
Questions to consider include:
- What is the purpose of your project/organisation?
- How do you know there is a need for the project/organisation to exist?
- How do you plan to meet the needs?
- How will you measure the effectiveness of the project?
This page is a summary of information contained in the full online toolkit.
